The Social Media Growth Formula We Use to Triple Client Engagement
If you’ve ever wondered why your social media posts barely get any likes or why your follower count isn’t converting into real engagement — you’re not alone. Many businesses struggle with the same problem: they’re posting, but nothing’s happening.
Here’s the truth: engagement doesn’t just happen. It’s engineered.
At Take It Digital, we’ve developed and refined a repeatable formula to triple client engagement within weeks — and today, we’re sharing what that formula looks like.
Why Engagement Matters More Than Follower Count
Sure, having 10,000 followers looks nice. But if only 20 people are liking your posts, that’s a red flag.
High engagement means:
- The algorithm shows your content to more people
- You build trust and relationships with potential clients
- You create a community — not just a passive audience
- And most importantly… people are more likely to buy from you
Engagement is the engine behind real business growth on social media.
Our Proven 5-Step Engagement Formula
We call it the E.N.G.A.G.E. Framework — and yes, it actually works.
E – Educate, Don’t Just Sell
People aren’t scrolling through Instagram or LinkedIn to be sold to. They’re looking for something valuable.
We always start by identifying what the audience wants to learn, solve, or improve. Then, we create educational content that positions our clients as experts.
Examples include:
- Quick tips or hacks
- Step-by-step tutorials
- Industry insights
- “Did you know?” facts
This builds trust and positions your brand as helpful, not pushy.
N – Narrate a Story
Facts tell. Stories sell.
People connect with emotion, not features. That’s why we weave storytelling into almost every post — even in short captions.
Whether it’s:
- A client transformation
- The founder’s journey
- A behind-the-scenes moment
- A relatable daily struggle your audience faces
We use storytelling to create emotional connection and encourage interaction.
G – Get Personal With Your Audience
Social media is not a one-way street. It’s not about broadcasting — it’s about connecting.
We help our clients:
- Respond to comments and DMs
- Ask questions in posts and Stories
- Share behind-the-scenes content
- Create polls, quizzes, and “this or that” formats
- Feature real people (team, customers, etc.)
People engage with people — not logos.
A – Aesthetic That Stands Out
No one wants to engage with cluttered, boring, or outdated visuals.
We create scroll-stopping visuals using:
- On-brand colors and fonts
- Consistent design layouts
- Clear text hierarchy
- Mobile-friendly formatting
- Video content, Reels, and carousels
We test what performs best and iterate constantly. A good visual gets the attention — great content keeps it.
G – Give Value Without Expecting a Return
Sometimes, the most engaging posts are the ones with no pitch at all. Just straight-up value.
That might look like:
- Free resources
- Templates
- Recommendations
- Tips specific to your niche
By giving first, your brand becomes trustworthy. And trust is the currency of engagement.
E – Encourage Conversation
Here’s a simple truth: people comment when you ask them to.
So we include clear calls-to-action (CTAs) in almost every post:
- “Tag a friend who needs this”
- “Which one would you choose?”
- “Drop a 💬 if you agree”
- “Comment YES if you want the link”
The more people interact, the more the algorithm rewards your post — and the cycle continues.
Real Results: How This Formula Tripled Engagement
Here’s what happened when we applied this formula to a service-based client’s Instagram strategy:
Before:
- Avg. 20–30 likes per post
- Less than 1 comment per week
- Inconsistent posting and unclear messaging
After 30 days using E.N.G.A.G.E.:
- Avg. 100–150 likes per post
- 10x increase in comments and saves
- Direct DMs from followers asking for services
- Increased website traffic from social
And they didn’t need a huge budget or viral content — just strategy.
Bonus: Our Weekly Content Plan Template
Want to try this formula yourself? Here’s a simple weekly breakdown you can follow:
| Day | Content Type | Focus |
|---|---|---|
| Monday | Educational Tip | E – Educate |
| Tuesday | Behind-the-Scenes or Story | N – Narrate |
| Wednesday | Carousel or Infographic | A – Aesthetic |
| Thursday | Giveaway, Quiz, or Poll | G – Give |
| Friday | Personal or Team Highlight | G – Get Personal |
| Saturday | Community CTA / Conversation | E – Encourage |
Consistency + Quality + Engagement prompts = Growth.
Final Thoughts
If your social media posts feel like they’re falling flat, don’t give up — shift your approach. You don’t need more content. You need more strategic content that’s built around what actually gets people to engage.