How Our Social Media Strategy Helped a Small Brand Grow 500% in 90 Days
When most people think of social media growth, they imagine going viral or dumping money into ads. But that’s not how we helped a small, local brand grow their online presence by 500% in just 90 days — all without a single paid promotion.
This case study breaks down exactly how our strategy worked, and how you can use a similar approach to grow your own brand on social media.
The Challenge: Great Product, Low Visibility
Our client was a wellness brand with a beautiful product, strong customer reviews, and a mission that resonated — but they were struggling to get noticed online.
Their Instagram page had under 400 followers, their posts had little engagement, and sales were inconsistent. Like many small business owners, they didn’t have time to post regularly, let alone build a full content strategy.
That’s where we came in.
Step 1: Deep-Dive Discovery & Target Audience Clarity
Before we touched the content, we needed to understand:
- Who their ideal customer was
- What problems they were solving
- What made them different
- What kind of content their audience already engaged with
We developed a customer profile that went beyond demographics — focusing on their audience’s mindset, values, struggles, and desires. This allowed us to create content that truly resonated.
Step 2: Bio and Profile Optimization
We updated their Instagram and Facebook pages to clearly communicate:
- What the business offers
- Why it’s valuable
- Who it’s for
- How to take the next step (CTA)
We also organized story highlights into categories like:
How It Works, Testimonials, Behind the Scenes, and FAQs — making their page feel like a landing page, not just a feed.
Step 3: Strategic Content Plan with Purpose
We built out four content pillars:
- Educational – helping the audience understand the product’s benefits
- Lifestyle – showcasing how it fits into the customer’s daily routine
- Social Proof – reposts from happy customers, reviews, and testimonials
- Promotional – new launches, bundles, and seasonal sales
From there, we created and scheduled 5 posts per week, using a mix of:
- Reels (for reach and storytelling)
- Carousels (to break down information)
- Stories (for daily connection)
- Static posts (for offers and reminders)
Each post had a clear purpose: attract, engage, or convert.
Step 4: 30 Minutes of Daily Audience Engagement
One of the most powerful parts of our growth strategy wasn’t content — it was conversation.
We dedicated 30 minutes per day to:
- Engaging with their ideal customers via hashtags and competitor accounts
- Responding to all DMs and comments
- Commenting on Stories of similar brands and communities
- Reaching out to micro-influencers for reposts
This helped the brand stay top of mind and build a real community, not just a following.
Step 5: Monthly Data Review and Refinement
Every 30 days, we looked at:
- Follower growth
- Top-performing content
- Best posting times
- Story views and replies
- Click-throughs to their website
We used this data to guide the next month’s content plan, doubling down on what worked and letting go of what didn’t.
The Results: 500% Growth in 90 Days
Here’s what happened over three months:
- Follower count grew from under 400 to over 2,400
- Engagement rate more than tripled
- Website traffic from Instagram increased by 320%
- The brand hit record-breaking sales — all organic
And most importantly? They finally had a social media system that worked without overwhelming them.
What Made This Strategy Work?
It wasn’t a secret formula or a single viral post. It was a system based on:
- Clarity – knowing their audience
- Consistency – showing up with value
- Community – engaging like a human
- Content – created with strategy, not guesswork
- Continuous improvement – letting the data lead
This is the foundation we use with every client, no matter their size or niche.
Ready to See These Results for Your Brand?
If you’re tired of guessing what to post and not seeing results, we’re here to help.